"Hear ye, hear ye--"
More details and other such stuff to come on this whole thing, but the long and the short of it is this:
Happy Delusions, DTR's foremost DIY and indie art authority and retail outlet, will soon be taking on a new partner. You may know this new partner as.............us. That's right--in an epic move that is being lauded by some as "the coolest thing since cool came to Cool Town", HD and TRx will be joining forces to more efficiently spread the awesome throughout DTR and the surrounding areas.
Questions? Of course there are questions. To that end, here's a little FAQ that may tide you over until more info begins to bubble up... Enjoy!!
FAQ's: What YOU Need to Know
Q: Why merge?
A: Well, that’s what multi-national, ultra-conglomerated, corporate super-powers do. That reminds me of a joke we tell at The Club: “If you can’t beat ‘em, BUY ‘em!!”. How else would we ever get “too big to fail”?
Q: OK, but why now?
A: Would you ask a shooting star why it picked just that moment to zoom across the night sky? Didn’t think so. Let’s just say it is the right thing for all parties, and the timing couldn’t be any awesomer.
Q: Will the new name be Tyra-ppy Reclusions, or Happy-saurus De-cords? ‘Cuz I think they’re both SWELL…
A: Um, neither. Both names will remain intact and both stores will remain virtually unchanged, except for the fact they will be in the same place. The only significant change will be to the Coolness per Square Foot (C/ft²) ratio on South 3rd between Wells and Main—yeah, that’s gonna go up.
Q: What are the advantages? How do I benefit?
A: Glad you asked. 1) Extended and More Consistent Hours of Operation—once we get a chance to get our feet wet on this deal, we plan to have the store open for longer and be much more consistent on Open and Close times. 2) Consolidated Indie Goodness—remember how you used to have to walk almost a whole block to satisfy your need for sweet indie crafts and killer indie music? Those days are over! 3) This is Only the Beginning—this is Step 1 of a 10,000-step plan to take over The Universe. You’ll be able to say you knew us when we were still somewhat harmless, and maybe you’ll be looked upon with favor around Step 9,865…that one is tricky.
Q: When is all this going to happen?!
A: We’ll probably spend June preparing and moving, with a plan to be fully functional by July 1. Though it really shouldn’t take that long, so if it happens sooner than that, bonus.
Q: What about live music?
A: What about it?
Q: Will there still be shows I can go to?
A: Of course! In the first month or two, it may take some time to work out exactly what is possible within the space. Rest assured, though, with a little time, we will iron out the kinks and we will again have you rocking the days and nights away with live performances that are too cool for words.
Q: So what do I need to do?
A: Well…nothing, I suppose. If you are now or have ever been a supporter or well-wisher of TRx or Happy D., feel free to stop in some time and show some love. Otherwise, just come on in when we re-open as a two-headed monster and stroke our collective ego by talking about how awesome you think it is that two of the coolest places in DTR have joined forces. But don’t say it all sarcastically—we’re only interested in hearing it if you at least act like you really mean it. Most importantly, just be aware that the change is coming, keep an eye out for the details and updates, and have a little patience with us as we transition into your one-stop-shop for indie, DIY, and rocknroll.
A: Well, that’s what multi-national, ultra-conglomerated, corporate super-powers do. That reminds me of a joke we tell at The Club: “If you can’t beat ‘em, BUY ‘em!!”. How else would we ever get “too big to fail”?
Q: OK, but why now?
A: Would you ask a shooting star why it picked just that moment to zoom across the night sky? Didn’t think so. Let’s just say it is the right thing for all parties, and the timing couldn’t be any awesomer.
Q: Will the new name be Tyra-ppy Reclusions, or Happy-saurus De-cords? ‘Cuz I think they’re both SWELL…
A: Um, neither. Both names will remain intact and both stores will remain virtually unchanged, except for the fact they will be in the same place. The only significant change will be to the Coolness per Square Foot (C/ft²) ratio on South 3rd between Wells and Main—yeah, that’s gonna go up.
Q: What are the advantages? How do I benefit?
A: Glad you asked. 1) Extended and More Consistent Hours of Operation—once we get a chance to get our feet wet on this deal, we plan to have the store open for longer and be much more consistent on Open and Close times. 2) Consolidated Indie Goodness—remember how you used to have to walk almost a whole block to satisfy your need for sweet indie crafts and killer indie music? Those days are over! 3) This is Only the Beginning—this is Step 1 of a 10,000-step plan to take over The Universe. You’ll be able to say you knew us when we were still somewhat harmless, and maybe you’ll be looked upon with favor around Step 9,865…that one is tricky.
Q: When is all this going to happen?!
A: We’ll probably spend June preparing and moving, with a plan to be fully functional by July 1. Though it really shouldn’t take that long, so if it happens sooner than that, bonus.
Q: What about live music?
A: What about it?
Q: Will there still be shows I can go to?
A: Of course! In the first month or two, it may take some time to work out exactly what is possible within the space. Rest assured, though, with a little time, we will iron out the kinks and we will again have you rocking the days and nights away with live performances that are too cool for words.
Q: So what do I need to do?
A: Well…nothing, I suppose. If you are now or have ever been a supporter or well-wisher of TRx or Happy D., feel free to stop in some time and show some love. Otherwise, just come on in when we re-open as a two-headed monster and stroke our collective ego by talking about how awesome you think it is that two of the coolest places in DTR have joined forces. But don’t say it all sarcastically—we’re only interested in hearing it if you at least act like you really mean it. Most importantly, just be aware that the change is coming, keep an eye out for the details and updates, and have a little patience with us as we transition into your one-stop-shop for indie, DIY, and rocknroll.
WE ARE STOKED!!!!
ROOOOOAAAAAAARRRRRRR!!!!!!!!!!!!!!!!!!!!!
You're Resident Dino,
-TRx
Brilliant! My two favorite places I have never been to are merging! Hurry up on taking over the Universe, assuming you're making DTR the epicenter, it shouldn't take you too much longer to reach Oly. K? THX. ;)
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